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Food Actually® is a measure of a consumer's perception of the ingredients a brand uses. As consumers get more and more savvy about what they put in their mouths, this study by RMG (Restaurant Marketing Group) reflects on consumer perception of actual food offered by different brands. |
With today’s consumers more concerned with what they
eat, it is little wonder they rank food quality at the top of their list when choosing a restaurant brand. Many factors contribute to a consumer’s perception of the food quality at their favorite restaurants including the ingredients themselves, the look and feel of the food, and what they are told about the food.
There are many second tier contributing factors within each of these primary areas consumers consider when judging the food.
These second tier considerations are what separate the Food Actually® report from a typical food quality study. Food Actually® has the ability to demographically split results for an individual brand’s Food Actually® rating which, when combined with the second tier considerations, gives a brand a precise vision of its food through the eyes of its target demographic.
Research for the study is conducted as an online survey focused on each brand’s Food Actually® rating, the factors contributing to the Food Actually® rating, and how significant Food Actually® is in relation to other brand considerations. A Food Actually® rating is given to each of the 128 brands included in the study using a ten
point scale to determine the consumer’s perception of, and confidence in, a brand’s food. Get the report now! |
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